The domain name is one of your most important brands, the name of your company.
It’s reasonable for a company working only on the local market to have a domain in its local domain zone (e.g. .jr for Japanese companies, .uk – British companies, .us – American companies) in order to identify itself geographically. However, it’s also strategically important for a company which wants to make itself known in other geographic zone.
Why is it desirable for foreign companies to choose, create and have a site in the ru-domain zone?
Sites registered in ru-zone are easily found by search engines Yandex, Rambler and others as they are freely indexed by these systems. We just have to make several robots and sign them in codes of your site to be responded by search engines and for sustained work.
Ru-domains are the most frequently requested ones by Russian-speaking net-users. This fact guarantees that people will certainly enter your site first but not one with the same name in other domain zone.
A smart domain name is a good prelude for your business in the World Wide Web. However, a bad and complicated name will have negative effect at least on your reputation. Thus a domain name should be quite simple to be remembered and reflect the idea of your business to make it successful. It gives a site visitor a hint of contents of a resource when looking at a domain. If one gets interested in a site but forgets to add it to the favorites list he’ll be able to remember your domain name. Moreover, such a domain name implies serious position and intentions of your company.
It makes both simplicity and ability to be subconsciously remembered necessary requirements to a web address (a URL).
The address www.a key word of your business.ru also gives potential visitors an opportunity to understand what products and services are being advertised there without entering your site. A would-be customer will certainly visit a site which address is stamped on his memory when he needs relevant products or services or will advise it to somebody else (as a domain name is engraved on his memory). And your site is visited not by a casual but a target customer, who is a potential buyer of your firm’s products and services.
When looking for something in the WWW people are guided by the same principle they use to find any information in a paper reference-book. They type in a key word of the industry which produces necessary goods or services. The only difference is that your domain is registered in domain zone .RU. As a result you find clients who have typed a key word of your business by intuition but didn’t know about the site from other sources before.
Having a Russian-speaking site and therefore being represented in Russian-speaking cyberspace and domain zone .RU Your company finds target group, customers of your goods, bulk buyers and new opportunities. And what is more, you offer Russian customers your production using their native language!
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